how to use Facebook ads
How to use Facebook ads properly
Facebook can be a great tool to promote your company. Facebook ads can cost a lot if they are not used correctly.
First, choose your format. Facebook allows single images, story ads and carousels. Choose a layout that blends into Facebook posts.
Targeting
Facebook's Audiences (formerly Meta Ad Manager), Facebook's advanced advertising targeting tool, allows you to target specific demographics as well as locations. This is especially helpful for companies with existing relationships with customers such as email lists or website visitors. Facebook allows you even to target your customers by their life milestones, such as their birthdays and wedding anniversaries.
To use this option, create an audience saved using the Audiences tool in Facebook's Ads Manager. You can select options such as gender, language, location and age. You can set a budget for each day or the total amount. Your ad will be more relevant if it is more specific. Retargeting your ads to people that have already visited or downloaded your apps or site is an effective method to increase brand recognition and acquire social media fans. It is also a great method to increase conversions.
Budgeting
Lookalike Audiences are a great way of reducing your Facebook ad spend. It allows you to target people who are like your current customers. This can boost your conversion rate by up 50%. Facebook offers different ad types and features to maximize your ad spending.
You can either set your budget on a campaign-level or adset-level, depending on how Facebook optimizes their ad bidding. A budget at the campaign level will allow Facebook's ad auction to be optimized by distributing the budget according to the best results.
Facebook's budgeting tools are limited, making it difficult to manage multiple clients and thousands of ad set. You can avoid going over your budget by using calendar alerts. But they are not the perfect solution, and they can lead to unexpected budget changes.
Conversions
Facebook offers a wide range of ad options, but they all don't convert the exact same way. You need to choose the right type of ad based on your goals if you want to maximize conversions. If you are looking to drive traffic towards your website, then Clicks to Webpage ad formats such as Links, or Carousels, may be the best choice.
You can track conversions using standard events. These are triggered when a person takes a specific action on a website. You can track purchases, email subscriptions, or leads using standard events. For standard events to work, you must have the Facebook pixels installed on your web page.
If you want your ads to be optimized for conversions, select the conversion objective in your Ad manager settings. This will make sure that your ads appear to people who have the highest likelihood of completing the specified action. Save the Children, for instance, optimized its ads and found they generated 4 times more donations.
Monitoring
Facebook ads offer a great opportunity to grow your company and reach potential clients. It's important to track and optimize your ads. Facebook offers many tools for tracking the performance of your ads, including conversion tracking and pixels optimization. These tools can help you track your return on investments and make informed decisions.
Facebook also lets you choose the campaign objective. There are currently eleven objectives, ranging in scope from brand awareness, to driving traffic your website. Facebook will then show you the ad types that are most relevant to your goal.
Unmetric is a Facebook ads reporting tool that you can use to track your Facebook ad's performance. These tools automate generating reports and delivering them to your mailbox. They also provide benchmarks against your competitors and detailed analyses of your metrics, to help you optimize your social media strategy.
How to use Facebook ads properly Facebook can be a great tool to promote your company. Facebook ads can cost a lot if they are not used correctly. First, choose your format. Facebook allows single images, story ads and carousels. Choose a layout that blends into Facebook posts. Targeting Facebook's Audiences (formerly Meta Ad Manager),…